The music videos visually characterize the message that artists want to convey with their songs, but often the concepts of productions don’t please the public, and not only videos but also musicians end up being targets of criticism. When addressing issues such as sexuality, videos cause more impact and generate controversy.
See below a list of the most controversial music videos from 2014 (released so far):
Despite the success of the Shakira and Rihanna’s collaboration, the music video even received a formal petition to remove the production from the air, taken by evangelical alderman of the city of Bogota, Marco Fidel Ramirez. At the time of release of the video, the politician claimed that the Colombian singer was promoting homosexuality and this would impact the youth negatively. In response, Shakira said that Colombia needs a better health care and not a politician who cares artists’ videos.
Singer Avril Lavigne has released the video for " Hello Kitty "as a tribute to his Japanese fans, but has generated controversy. The Canadian was accused of racism and cultural appropriation. Rebutting criticism, the artist blurted: "I love Japanese culture and I spend half of my time in Japan I went to Tokyo to record this clip especially for my Japanese fans with my Japanese label, choreographers and Japanese director."
Beyoncé - "Partition"
The singer Beyoncé excels in everything she does, but when released the video for "Partition", the star was identified in a negative way by host Bill O'Reilly. He criticized the sexual content in production, since that is the artist simulates having sex in a limo. In an interview, the presenter even declared that Beyoncé is idolized by teenage fans and that this kind of video could promote and increase the number of pregnant teens. "I believe that an artist like Beyonce has an obligation to protect children, "said O'Reilly. The wife of Jay Z did not actually comment on this.
Nicki Minaj - "Anaconda"
Only the cover of the single "Anaconda", Nicki Minaj has already caught the attention of the entire world and it would be no different with the music video. The video was released and became the most watched in 24 hours on VEVO, with 19.6 million views in just one day. But such a bold and forward and sensual side of the artist, production could not stay out of the criticism. The presenter Al Roker stated that this video was a desperate form of rapper to gain her popularity again. He also described the video as "disgusting". The artist gave no statement and continued to do live performances of the song with a rather sensuous choreography.
Maroon 5 - "Animals"
The video for "Animals" was released last week and received harsh criticism for RAINN, which stands for The Rape, Abuse and Incest National Network (National Network of Incest, Abuse and Rape), an entity which is the largest anti-sexual assault USA accused the band trivialize this crime and bring about confusion between what would be considered persecution. In production, Adam Levine plays a butcher who develops this sinister obsession with a girl, a role he was with his wife Behati Prinsloo type. So far, no representative of the band appeared on the indictment.